Each season, Madrid becomes the epicenter of creativity. Mercedes-Benz Fashion Week Madrid is the great showcase of national design — the place where tradition and avant-garde engage in dialogue, where emerging talents and established names shape the present and future of Spanish fashion.
During those days, the city transforms. Runways, ateliers, discreet encounters and knowing glances unfold across the Barrio de Salamanca. Art, style, conversation… Madrid reveals itself as cosmopolitan, open, magnetic.
One of the most anticipated collections: JCPajares
A contemporary vision with distinctive character
Among the most personal voices on today’s scene stands JCPAJARES. The brand has built a recognisable language of its own, where architectural silhouettes and textile experimentation coexist with an elegant, resolute sensibility. Through this approach, the designer reaffirms a Spanish fashion that is identity, culture and artistic expression.
From March 19 to 22, Tótem Madrid will host a curated selection of the brand’s most emblematic pieces within its spaces, in an exhibition that brings the runway closer to guests and visitors alike.
Tótem Madrid and its commitment to Spanish fashion
In the heart of the Barrio de Salamanca — just steps from the great maisons and ateliers that define Madrid’s luxury landscape — Tótem Madrid reaffirms its vocation to be far more than a hotel. A meeting point. A refuge where fashion, art and culture naturally converge.
Supporting national talent is part of our essence. Acting as ambassadors of the neighborhood, promoters of cultural initiatives and a voice for Spanish creativity is a responsibility we embrace with conviction.
Because to experience the very best of Madrid is to choose Tótem Madrid.